GOOD TALENT
GOOD ATTITUDE
A collective of like-minded creatives, producers, actors, and other talented people.
We Are Good People
We like to make stuff for good, good for the mind, good for the soul, good for the planet.
Paul
Paul is an award-winning Director and Creative Director with 25+ years of experience crafting emotionally resonant campaigns for global fortune 500 brands. He has also made award-winning short movies, an art exhibition, and written a book.
He combines a rare dual perspective from 20+ years in 4A ad agencies (Lowe, BBH, Saatchi & Saatchi) and 5+ years in production with The Mill and now zinc-creative.com
Paul believes content must move audiences to move metrics. Whether evoking laughter or tears, his work builds connections, combining storytelling with business results. – a skill sharpened by his early career in stand-up comedy, and proven in tough advertising categories.
A love of photography and a background in art direction & graphic design also gives Paul a strong visual sense of composition and design.
Founder & Director
AKA: Xiao Bao Luo
Crafting stories that connect
Good people are a collective of like-minded, creatives, producers, actors and talented people. We like to make stuff for good, good for the mind, good for the soul, good for the planet.
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